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Here’s something important to know: Forty-two percent of Google Ads account managers have no idea whether their ad campaigns are working or not.

Experts are weighing in on key trends for 2021 that will influence PPC marketing. This includes its planning, its strategy and its efficacy.

Online business owners are buzzing about Hotjar, the behavior analytics, website optimization and user feedback software that can track how visitors interact with their websites – and with good reason.

Learning the best ways to write, design and test landing pages will help you get more sales. That’s because landing pages are the power tools of your digital marketing strategy, specifically designed for the purpose of converting visitors into leads.

You need to maximize your marketing dollars, so why not ensure your ads are seen by a large audience? How about marketing on a site that boasts 259 million unique visitors each day and 4.8 billion daily interactions? For an audience of this scale, of course we are talking about Google.

Everyone loves a little healthy competition (and maybe even a little friendly espionage), right? We’re not talking about rifling through your biggest competitor’s files with a flashlight and spy pen with a hidden camera.

What if your entire approach to marketing and sales was completely wrong? Chances are that you focus on specific techniques to foster leads and conversions (such as content marketing).

Around 40 percent of the global IT market calls North America its home. This means that tech organizations have a massive amount of competition, so their marketing needs to be at the top of its game.

Marketing is exceptionally important during recessions and other uncertain times, but are you getting the most bang for your buck?