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Demand Engineering™ Framework

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Capabilities

Proven, Repeatable, & Results-Focused Approach to Creating Pipeline for Your B2B Business

Our Demand Engineering™ Framework is built to withstand evolving business priorities, budgets, and industry trends. With a team of B2B marketing experts for every discipline, we are able to rapidly launch comprehensive marketing plans engineered to help your business achieve its goals.

The Demand Engineering™ Framework is dynamic, built to continue to deliver innovative strategies with the ability to pivot when needed.

This means you’ll never be stuck with an outdated plan based on a contract you signed a year ago.
our solution

The Demand Engineering™ Framework

The unique, proven, & repeatable solution for driving growth.
DAYS 1 - 30

Demand Mapping™

Deep Dive & Demand Roadmap
The Demand Mapping™ component of our Demand Engineering™ Framework is designed to drill down into key areas of your business to ensure the Demand Machine team has a deep understanding of your business. Our team of demand and growth engineers will spend the first 30 days rigorously analyzing your current state to map a path to your desired future, and develop an executable plan.

Deliverable: Growth Blueprint™
Your Growth Blueprint™ will include:
  • Clear Vision & Path to Success
  • Analysis of Historical Performance
  • Measurable Milestones & Timelines
  • Foundational Model for Driving Growth
  • Roadmap to Success & Shared Action Plan
  • Something to show your boss when they inevitably ask you: “What’s our marketing strategy?”
DAYS 31+

Demand Core™

Expert Strategy & MarTech Engineering
Utilizing your custom-built Growth BlueprintTM Demand Machine will create and capture demand by delivering ongoing strategy + execution across SEO, Content, and Paid Media while optimizing your MarTech stack and measuring all data so we can grow your business.
DAYS 31+

Demand Flex™

Demand Flex™ is the fuel to your brand’s Demand Marketing strategy.
Demand Flex™ provides ultimate flexibility, allowing the Demand Machine team to create resources where and when they’re needed the most. Every month your assigned Demand Engineer will strategize with your team to determine which assets are required to help your brand achieve desired results.

From blogs and newsletters to ad creative and landing pages, our team at Demand Machine will create the assets you need to execute your plan.

Deliverable: Growth Blueprint™
Select and Launch the from following creative assets every month:
  • Email Template Design
  • Email Template Development
  • Landing Page Design
  • Landing Page Development
  • Blog Articles
  • Website Pages
  • Ad Creative
  • Ad Copy
  • Downloadable Assets
  • Workflows
  • Contact Sourcing
  • Webinars/Virtual Event Support
  • HubSpot/ Pardot/ Marketo/ Salesforce Dev
  • WordPress Dev
  • Webflow Dev
DAYS 90+

Demand Acceleration™

Accelerate Pipeline Velocity
Once we’ve created substantial growth for your brand, we will shift focus to turn that pipeline growth into revenue. To achieve this, we will create a custom-built sales enablement and pipeline engagement program to shorten your sales cycle.
Select and Launch the from following creative assets every month:
  • Outbound Strategy
  • Inbound Lead Strategy
  • Sales Enablement Strategy
  • Battle Cards for Future Growth
  • Custom Built Intent Lists
  • Custom Email Sequences
  • Purpose-Built Sales Collateral
  • Sales Workflows for Increased Demand
pricing

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The marketing disciplines we’re experts in are what fuel the Demand Machine. Whether you need the entire machine, or just pieces to complement your own - we can help.
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Capabilities

The Building Blocks of our Demand Engineering Framework™

The marketing disciplines we’re experts in are what fuel the Demand Machine. Whether you need the entire machine, or just pieces to complement your own - we can help.