Unveiling HubSpot's New Content Hub

Brodie Schroeder

Introducing Content Hub

As of April 3, 2024 HubSpot has re-launched CMS Hub as Content Hub, fulfilling more of users' content marketing needs. Content Hub is an all-in-one, AI powered content marketing software that enables marketers to create content experiences that drive engagement across the entire customer journey. Additionally, users are able to manage content assets at scale from a single source of truth.

Marketing Challenges Eliminated

The role of content for businesses has evolved beyond a mere tool for lead generation. The creation of Content Hub addresses marketers' challenges regarding:

  • The inability to create valuable and personalized content in multiple formats
  • The inability to manage content across multiple channels
  • Exponentially growing content demands and flat team resources
  • The increase in difficulty of identifying unique topics that break through all the noise and engage target audiences
  • Managing content, teams, and brand at scale has become too time consuming and inconsistent
  • Optimizing existing content to ensure freshness and results is hard to keep up with

HubSpot ultimately determined that a tool such as Content Hub would solve all of these current issues.

The Tools At Your Disposal

Content Remix

Content remix is a tool within HubSpot that helps you create variations of your existing content, such as blog posts or landing page copy with just a few clicks. The AI-powered content repurposing software can easily tweak and improve your content for the different spots your audience is, while keeping your messaging consistent and relevant across different channels and devices.

Brand Voice

Brand voice helps businesses establish an identity, stand out in the market, and build trust among customers. It creates a sense of familiarity, authenticity, and consistency, leading to increased customer engagement and loyalty. HubSpot's brand voice tools allow you to define and support your brand voice at scale, simply by inputting your existing content and letting AI take care of summarizing your brand's unique style.

Scalable CMS

HubSpot CMS tools showing drag-and-drop page editing

HubSpot's Content Hub comes with a free set of tools you can use to host, build, and manage a website. This includes content editing, like HubSpot’s drag-and-drop page editor, and tools for designing the entire look and feel of your website. This allows your team to save time with easy-to-use integrated software, and your customers receive delightful experiences every time.

Video & Podcast Hosting

This feature enables users to record and embed videos anywhere on your website and in emails, as well as measure video performance with in-depth reporting. HubSpot’s video hosting tools are intuitive and powerful. It’s easy to create and add video to your marketing and customer service content. Additionally powerful analytics give you detailed insight into content performance, enabling you to replicate what works and improve what doesn’t.


With Memberships, you’re be able to fully utilize the power of dynamic content and the CRM together to create secure yet personalized ‘profile pages’ for your customers. You can leverage HubSpot lists to allow only specific customers to access a section of your site, as well as announce updates that only your current customers can see.

Other Content Hub features include:

  • AI Blog Writer
  • Lead Capture
  • HubSpot AI
  • SEO Recommendations
  • Advanced Analytics & Reporting
  • A/B testing
  • Content Embed

Benefits of Using Content Hub

With HubSpot's Content Hub, you can expect your business to:

  • Drive revenue with tools that help create personalized content experiences across the whole customer journey
  • Increase ROI with AI tools that scale and repurpose content across channels with ease
  • Save time and increase team efficiency with content management and operations all in one place

Content Hub Editions

Like most of HubSpot's tools, there are different versions you can buy depending on your content marketing needs. Content Hub Editions include:

Ready To Get Started?

Here at Demand Machine, our team specializes in helping businesses like yours capitalize on the opportunities for growth that HubSpot brings. If you are looking to get the most out of your experience with Content Hub, or any other HubSpot tools, contact us today!


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