An Overview of HubSpot's Spring 2024 Spotlight

Joshua Beckham

Introducing Spotlight

From economic downturns to the rise of new social channels, businesses have always had to pivot with the times. But the AI era is different. SMBs are operating in a new reality, and it requires more than just adapting to change. It requires reinvention. HubSpot helps SMBs see around the corner, building products that transform customer-facing teams to drive business growth. Hence why they are introducing Spotlight, a semi-annual showcase of HubSpot's latest innovations to help SMBs win. Here's an overview of everything discussed in HubSpot's Spring 2024 Spotlight.

Service Hub Reinvented

Service Hub bridges the gap between support and success teams, uniting them on a single platform that simplifies customer service and boosts efficiency. HubSpot claims that the customer experience is broken. Typically after a purchase, most customers won’t hear from a business until there’s an issue. SMBs need to double down on keeping their existing customers happy, since aquiring a new one can be up to 25 times more expensive. HubSpot aims to harmonize service with marketing and sales, as well as turning service teams from cost centers to revenue drivers. With the all new Service Hub powered by HubSpot AI, support and success have truly been brought together, so customer experience (CX) leaders can scale support and drive retention. To achieve this, Service Hub now includes:

Help Desk Workspace

A workspace for reps to unlock productivity with an at-a-glance view of everything of utmost importance. This includes real-time ticket updates, omnichannel conversions, and the ability to search, organize and filter for improved discovery.

Tools to Scale Support

These include advanced SLAs (for more complex reporting and operations), robust routing tools (ensures tickets go to the right reps at the right time), and workforce management settings and APIs (set user availability, working hours, and skills).

Customer Success Workspace

For the first time (available in beta) success teams have a home in HubSpot. Customer Success Managers can manage their entire book of business in one place with actionable insights and custom segments. Here you can find:

  • Account activity & pipelines specific to each CSM’s portfolio for easy access to the most important information.
  • Customer health scores so CSMs can identify churn risk, prioritize outreach, and address needs proactively.
  • Product usage integrations with essential apps like Pendo, Amplitude, Segment or HubSpot's Custom Events API.

New AI-powered tools

These include the GPT-powered Chatbot for 24/7 support, Real-time Reply Recommendations, Conversion Summaries, and Suggested Next Steps for reps after customer calls.

Content Hub

Customers are everywhere and their purchase path is fragmented across multiplying channels. Marketers are left facing two major challenges: reach and relevance. While marketing continues to be the primary driver for a B2B business’s ROI, the bar is rising. They need to efficiently meet customers wherever they are, and do it with quality content that’s on brand and valuable. On average, marketers are being tasked with producing five different types of content, and switching between five different tools to do it. Regarding all of this, HubSpot has a created a new solution that offers marketers a better way to grow. Content Hub is an all-in-one, AI powered content marketing software that enables marketers to create content experiences that drive engagement across the entire customer journey. It includes:

AI Content Creation

Makes quality multilingual content creation simple — from generating ideas, to writing blog posts, to creating images.

Content Remix

Enables users to easily create a full pipeline of content based on a single asset. According to HubSpot, 65% of marketers agree that this is exactly the kind of tool marketers need.

Brand Voice

Defines and generates content that has a consistent brand voice — from blogs, to social, to email.

Audio tooling

Allows you to create, host, and distribute Podcasts and Post Narration

Members Blog & Gated Content Library

Allows you to manage content, offer premium content, and easily capture leads.

To learn more about how Content Hub's tools can help your business, click here.

Commerce Hub

B2B commerce has been disconnected, making conversions way harder than they need to be. Commerce Hub unites commerce with the rest of your go-to-market teams, so B2B buyers can whatever they want, whenever they want. By introducing Commerce Hub, HubSpot is giving more SMBs unified commerce to their free users. Additionally, Commerce Hub is going global with a partnership with stripe, giving more businesses local payment methods and multicurrency capabilities. HubSpot customers can use Stripe’s Financial Connections to offer payments with bank accounts, and Stripe Payment Element, part of the optimized checkout suite, will allow customers to display the most relevant payment methods based on their device type, location, language, etc. Commerce Hub includes:

  • Enhanced tools to manage invoices, subscriptions, and payment schedules.
  • Local payment methods to deliver a flexible checkout experience using either credit card or bank transfer. 
  • New Quickbooks integration that supports 2-way sync for invoices and payments to enable finance and accounting teams.
  • New API for payments, invoices, and subscriptions to easily extend the power of Commerce Hub.

To learn more about what Commerce Hub can you for your business, click here.

HubSpot AI

You can transform your operations with HubSpot AI, an advanced toolkit designed to enhance your efficiency, effectiveness, and growth. This AI-powered platform allows you to automate repetitive tasks, freeing up valuable resources so you can focus on strategic initiatives. HubSpot AI leverages your CRM data to unlock actionable insights, helping you drive marketing conversions, increase sales, and boost customer satisfaction. Additionally, it equips you with the smart tools necessary for scaling your operations efficiently, from optimizing lead scoring to personalizing customer interactions. With HubSpot AI integrated into your customer management processes, you gain a strategic advantage, streamlining workflows and unifying your approach to tackle the competitive business landscape.

To learn more about how AI has impacted the HubSpot CRM, click here.


HubSpot's Spring 2024 Spotlight focuses on SMB operations through innovative platforms designed to streamline customer service, content creation, and e-commerce, respectively, integrating AI to boost efficiency, personalize customer interactions, and support strategic growth. They all aim to transform how businesses manage customer engagement and operational workflows, providing the tools necessary for SMBs to adapt to modern challenges and excel in a competitive market. By leveraging these HubSpot solutions, your business can be better equipped to enhance customer relationships and drive revenue effectively.

Looking To Get Started?

If you're looking to utilize HubSpot's vast array of tools but don't know where to start, contact us today! Here at Demand Machine, our team specializes in helping businesses like yours thrive with HubSpot.


Related articles

A unique, proven, & repeatable solution for driving growth.