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Demand Machine Reaches Platinum Tier As A HubSpot Solutions Partner

Stay on Top of Google: Top SEO Trends and Predictions for 2020
The only constant in the world of SEO is change. But when was the last time you evaluated your digital marketing strategy?
7 Must-Know B2B Marketing Strategies to Advance Your Business
The business-to-business industry is worth billions of dollars. Marketing B2B is a whole different game than marketing to consumers, though, and it can be difficult to develop a plan.
Account-Based Marketing: Your Complete Guide to ABM Strategy
Just because someone can shop online rather than head to a store, it doesn't mean that good customer experience isn't important.
Demand Generation vs. Lead Generation in 2021 (Updated)
What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing.
Attraction Marketing: The Definitive Guide (2021 Update)
Did you know that the failure of startups is roughly 90%? If you've launched a new business this can sound discouraging. What's more, even older companies aren't safe from failure.
Marketing Automation Strategy: 5 Powerful Concepts (Updated)
Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that.
How to Optimize Google Ads for Conversions
Here’s something you should know about the power of Google Ads: Google Ads pay per click ads receive 65 percent of clicks that begin with buying keywords, compared to only 35 percent of organic search results.
A Helpful Guide to Conversion Tracking
Here’s something important to know: Forty-two percent of Google Ads account managers have no idea whether their ad campaigns are working or not.
PPC Trends in 2021
Experts are weighing in on key trends for 2021 that will influence PPC marketing. This includes its planning, its strategy and its efficacy.