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The only constant in the world of SEO is change. But when was the last time you evaluated your digital marketing strategy?

The business-to-business industry is worth billions of dollars. Marketing B2B is a whole different game than marketing to consumers, though, and it can be difficult to develop a plan.

Just because someone can shop online rather than head to a store, it doesn't mean that good customer experience isn't important.

What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing.

Did you know that the failure of startups is roughly 90%? If you've launched a new business this can sound discouraging. What's more, even older companies aren't safe from failure.

Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that.

Here’s something you should know about the power of Google Ads: Google Ads pay per click ads receive 65 percent of clicks that begin with buying keywords, compared to only 35 percent of organic search results.

Here’s something important to know: Forty-two percent of Google Ads account managers have no idea whether their ad campaigns are working or not.

Experts are weighing in on key trends for 2021 that will influence PPC marketing. This includes its planning, its strategy and its efficacy.