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How to Measure Website Performance in 5 Simple Steps

Capture and accelerate high-quality leads with sophisticated landing pages.
Demand Generation vs. Lead Generation in 2021 (Updated)
What if we were to tell you there is a marketing practice that can result in a 50% increase in sales-ready leads. And 33% lower costs? Well, there is, and it happens to form a part of demand generation marketing.
Attraction Marketing: The Definitive Guide (2021 Update)
Did you know that the failure of startups is roughly 90%? If you've launched a new business this can sound discouraging. What's more, even older companies aren't safe from failure.
Marketing Automation Strategy: 5 Powerful Concepts (Updated)
Marketing is a crucial part of growing any business, but it can be extremely time-consuming. You’re trying to develop hundreds or thousands of leads and customers all at once, and you don’t have the resources to do that.
How to Optimize Google Ads for Conversions
Here’s something you should know about the power of Google Ads: Google Ads pay per click ads receive 65 percent of clicks that begin with buying keywords, compared to only 35 percent of organic search results.
A Helpful Guide to Conversion Tracking
Here’s something important to know: Forty-two percent of Google Ads account managers have no idea whether their ad campaigns are working or not.
PPC Trends in 2021
Experts are weighing in on key trends for 2021 that will influence PPC marketing. This includes its planning, its strategy and its efficacy.
All The Bells and Whistles of Hotjar Tracking
Online business owners are buzzing about Hotjar, the behavior analytics, website optimization and user feedback software that can track how visitors interact with their websites – and with good reason.
Landing Page Optimization Best Practices
Learning the best ways to write, design and test landing pages will help you get more sales. That’s because landing pages are the power tools of your digital marketing strategy, specifically designed for the purpose of converting visitors into leads.
Google Ads Bidding Strategies: What Works Best? (2021)
You need to maximize your marketing dollars, so why not ensure your ads are seen by a large audience? How about marketing on a site that boasts 259 million unique visitors each day and 4.8 billion daily interactions? For an audience of this scale, of course we are talking about Google.